I meant to post these guys a while back and I didn’t but I really wanted to because a. fashion brands are getting their digital on and b. luxury fashion brands are digitising without loosing their exclusivity quota.
1. Burberry is all over it! From 3D holographic runways, live streams to purchase, many fanned Facebook activity , much viewed Youtube activity to Tweetwalk where catwalk looks premiered on twitter before runway, Burberry is also one of the first to create a google+1 brand page
http://mashable.com/2011/09/21/burberry-media-fashion-company/
2. The Armani Exchange are giving power to the people through the A|E VIDEOMIX lets downloaders of this iOS app edit runs, choose from music tracks and backgrounds and create their own virtual shows not only to share but to buy from.
http://mashable.com/2011/10/31/armani-exchange-app/
3. Lanvin isn’t too shy to play. For their Fall 2011 campaign, they have video-ed and viral-ed their beautifully groomed and wonderfully dressed models dancing ala XBox Kinect. Watch n’ learn baby.
Hope you have an exclusive weekend filled with faux fur luxury but with many opportunities for interaction without de-valuing your brand equity.
Update: A gentle reminder from John Ortved about retaining lux in digital luxury brands in his adweek article – Is Digital Killing the Luxury Brand? The democratizing power of the Web means figuring out how to go online without going downscale. http://www.adweek.com/news/advertising-branding/digital-killing-luxury-brand-134773?page=1
The UX Tea Lady 