3 Ted vids that rocked my world this weekend

Twitter, Athletes and Love

1. The Strangeness of Scale at Twitter – Del Harvey – 9 min

“When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.”


2. Are Athletes Really Getting Faster, Better, Stronger? – David Epstein – 15 min

“When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them.”


3. Love. You are Doing it Wrong – Yann Dall’Aglio – 11 min

“In this delightful talk, philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age.”



Delayed inspiration: Mobile eBay, branded content & background videos

1] The eBay Mobile Commerce Infographic is a groundbreaking interactive tool where media and consumers can view a global heat map to discover consumers’ mobile shopping activity on eBay and compare data representing eBay’s top 20 item categories and the total value of items purchased on mobile devices across six international markets. The Mobile Commerce Infographic was created as a study of the extensive buying activity that occurs on eBay mobile platforms across the top six international markets. It is a visualization of a representative sample of buyer transactions that occurred on eBay via mobile devices over a specific time period. 

Summary of findings in the independent

2] “Fashion brands and retailers’ approaches to branded content will continue to evolve; these 7 stellar examples are already indicative of that. The value of branded content from a budgetary consideration is significant, especially when combined with the cost effectiveness of social media marketing. More retailers and brands are expected to jump on board.”

3]Creative Use Of Video in Web Design: Background Videos

Today, on the bus back from a client meeting, Matt Saunders learnt about Synchronous Lateral Excitation. He discovered it happened on the Millennium Bridge and was also that there was sign up on the Prince Albert Bridge warning troops against it. Lucky Matt.

Ode to the people I work with…

1] To Sarah M who promoted ladies behaving themselves online this time last year and who knew that ladies are driving the surge in blogs and on social networks which is why she’s going to be in campaign magazine because she is clearly very clever.

2] To Helen R who loves all things vintage and so here are 15 retro inspired vintage site designs

3] To The WhitBread pitch team who will be chuffed to know that it is location location location with AOL localising 500 sites this year and Mr Thomas saying how local based social media needs to get passive aggressive.

4] To Al M who likes youtube and video stats and will be pleased to know that facebook is now the 3rd largest video site in the US

5] James M who like games and knowingly or unknowingly gets all game presence immersive on our ass (careful, this is a biggie but is interesting)

Have a lovely week, and like nike says, just do itJ


Tablet ads, skipping ads, SME ads & killing Twitter users

1] iPad: The Future & Dynamics of Tablet Enabled Advertising
A many chaptered video for your dipping n diving viewing pleasure

2] 2 smaller news worthy items here for your digestion…
One bad? YouTube to enable one to skip ads
One good? Facebook creates advertising guide for SMEs 

3] Interview: Blip Boutique’s Mary Fagot, Creative Force Behind Robyn’s Killing Me Video
Mary speaks of Robyn’s interactive twideo that’s killing Twitter users

Remember your sun protection and see you on the 13th when I return from my fancy orange easy jet, same hotel I caused havoc at 6 years ago holiday.
(Yes Al & Helen, if you both say so, it is a “honeymoon”)

Usability, Castles & Music Vids

1] The five second usability test
Those wanting to test their designs upload a jpeg of their design, testers  (random or targeted) are exposed to a site for 5 seconds, and then asked to either re-call or to interact.
I like that it is useful, not only for designers (to whom this site is targeted), but also invaluable for planners, IA alike who need to understand whether the overall strategy/proposition is being delivered.

2] Lightshows don’t get much better than “Tetragram for Enlargement” an architectural installation created by Apparati Effimeri last month for Italy’s Itinerario Festival, a weeklong arts extravaganza. The designers first mapped the facade of a castle, and then used that map to create light projections. From there, things get wild and wobbly, as the projection cycles through a series of tromp l’oeil effects that make the castle look, at times like its melting, blowing away in the wind, like a painted canvas, or another castle entirely.

I like it at about half way when things start flying offJ

3] Interesting music vid shot for Sour’s ‘Hibi no Neiro‘ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

I like the idea of using web cams more for stuffJ

Have a really fulfilling weekend & whatever you do, don’t watch Public Enemies – despite have the Depp and the Bale and directed by Mann – I felt cheated. Badly cheated. And unfulfilled…