COOKIES, PERSONAL DATA AND GDPR

GDPR is currently a grey area and until a precedence is set, general consensus is that a pre-selected opt in is no longer permissible.

Not having to double enter email addresses or to valid email addresses has been pivotal for businesses and marketing in bringing down the barrier to CRM sign up.

A key PoD however, between now and May 2018 when the act comes into play, is that the burden of proof will shift from user to business. Thus a data audit trail will be vital and a double opt in – email verification – will be advisable. The plus side is that it will give better data integrity.

The new GDPR also affects cookie policy and notification overlays and users will have a ‘right to be forgotten’ whereby users can request for their data to be deleted off the system.

Currently, cookie overlays or reference to, in the Privacy Policy are absent. This will affect features such as geo location and remembering 1st time vs new vs repeat visitors which may be used for segmenting and targeting.

Careful how you go though, even the best laid intentions have resulted in means tested fines. Poor Flybe.

https://www.theregister.co.uk/2017/03/28/ico_fines_flybe_honda/

https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent

https://www.whitecase.com/publications/article/unlocking-eu-general-data-protection-regulation-practical-handbook-eus-new-data

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Tesco ad tech, Twitter feelings and brand iBeacons

1. Tesco buys into Ad Tech with big data, loyalty cards, store and online

http://techcrunch.com/2014/04/03/tesco-buys-into-ad-tech-as-big-data-division-dunnhumby-buys-sociomantic-for-over-100m/?ncid=rss

2. Not ‘We Feel Fine’ but “How we are Feeling” Twitter sentiment

http://jenniferdewalt.com/node/how_were_feeling

3. Its not just the retailers, InMarket let BRANDS target customers using in-store iBeacons

http://9to5mac.com/2014/04/02/inmarket-lets-specific-brands-not-just-retailers-target-shoppers-using-ibeacons-in-store/

…and for those who missed it yesterday

Emoji invades twitter:

http://www.theverge.com/2014/4/2/5576280/twitter-gets-emoji-web-support

Have a lovely Thursday!

Cookie policy: Increase acceptance rate by ‘notification’ method

“Sites which inform users that cookies are running and then offer the option to disable them – implicit consent – are seeing exceptionally high acceptance rates of up to 99.7%, according to customer data platform QuBit’s analysis of 500,000 interactions since the EU Privacy Directive was enforced on 26 May.
By comparison, sites that seek explicit consent from users before receiving cookies are seeing consent rates of just 57.2%.

The report also found that using a notification-only method, which only informs users that cookies are running on the site, results in a 99.9% consent rate.”

http://www.marketingweek.co.uk/news/implicit-consent-best-practice-on-cookies/4002151.article

Disney’s talking objects, Tinder UI for shoes and steamy couples messaging app

1. Talking objects from Disney Research

“New 3-D Printing Technique Makes Any Object Transmit Sound” by turning them into speakers.

http://www.fastcodesign.com/3028044/disney-s-new-3-d-printing-technique-makes-any-object-transmit-sound/

2. Tinder Left-Right swipe language goes Retail

“Stylect, a shoe shopping app for iOS, has a Tinder-esque UI, underpinned by its own recommendation engine, to help women find and purchase the perfect pair of shoes.Swipe right if you like. Swipe left if you don’t.”

http://techcrunch.com/2014/05/01/swiping-is-the-new-liking/

3. HowAboutWe gets steamy with You&Me Messaging App for couples

Love interests can exchange photo, text, and video messages, voice memos and even their favourite songs.

Also includes Photobooth, which offers a four-window boardwalk-esque Photobooth experience, Halfsie that takes a Frontback-style photo of you on top and them on the bottom, as well as Secret, which sends a “steamed up” photo which the recipient must wipe clear to see.

http://techcrunch.com/2014/05/01/howaboutwe-launches-youme-messaging-app-for-couples/

Bonus! Yes, more wearable Tech! Tintell – a wearable phone & GPS, for kids

“I came up with the idea for Tinitell when I was hanging out with a friend who is also a father,” says founder Mats Horn. “His son wanted to go outside and play, but he didn’t have a cell phone. He had lost a cell phone once before, and we didn’t feel like lending out our smartphones. Worst of all, we couldn’t join him outside because we were busy cooking dinner. His son ended up playing in his room with his iPad, and I thought that was sad.”

http://techcrunch.com/2014/04/30/tinitell-kickstarter/?

Whatcha up to Google? Stars, Glass Wallet and Now Retail

1. Google Star-ing

A cloud service for favouriting, saving, organising and sharing web items, not just pages.

http://thenextweb.com/google/2014/04/22/google-is-testing-a-feature-that-lets-chrome-users-save-share-and-organize-their-favorite-web-content/

http://thenextweb.com/google/2014/05/05/leaked-google-stars-video-screenshots-show-built-search-filter-folder-security-sharing-features/

2. Your Glass Wallet

Send money to your mates through Wallet by voice commanding Glass to “Send Money.”

http://techcrunch.com/2014/05/05/google-wallet-is-coming-to-glass/

3. Google Now Retail Alerts

Be an android user and walk past a store and be alerted if a store carries an item that you have previously searched for.

Can’t tell you whether the item is in stock though…yet…

http://www.theverge.com/2014/5/5/5684634/google-now-tracks-if-nearby-store-has-product-you-searched-for

Pros and cons of contact forms vs email addresses

Forms

5 Pros

1. Better data capture therefore easier processing for organisation – saves time and money
2. Better data storage therefore better for CRM
3. Browser autofill makes it easier for the user to complete
4. Better conversation tracking from website – i.e. can tell which pages are converting/lead generation
5. Can accommodate multiple contact list – i.e. not just mail out to one address, email routing

A Con

Spam which will require captcha forms/similar* to vet out

Email

A ‘sort of’ Pro

Have a record of comms, however since we are capturing the users email address we can send them a copy when they submit the form so not really a problem.

6  Cons

1. Can’t ensure we have all the information we need to respond back
2. Makes the sales cycle even longer due to back and forth due to lack of any data capture form
3. No database to interrogate to create customer profiles and segments
4. If Mail To is used then takes user off page to launch email client which additionally may require log in
5. If only web address provided then user has to copy paste and open their mail client to contact you
6. Exposed email address i.e. shown onsite are often harvested and sold which leads to spam coming into the organisation

References

http://mrwweb.com/email-address-contact-form-debate/

http://ux.stackexchange.com/questions/6959/contact-form-or-mailto-link

http://www.takeflyte.com/flyte/2011/03/contact-form-vs-email-link-which-is-better.html

http://www.smallbusinessbrief.com/forum/showthread.php?t=10937

Captcha Alternatives

https://econsultancy.com/blog/63144-six-alternatives-to-using-the-dreaded-captcha-images#i.y1yzh7fcydffr5

http://www.usertesting.com/blog/2014/04/09/think-your-site-needs-captcha-try-these-user-friendly-alternatives/

3 Ted vids that rocked my world this weekend

Twitter, Athletes and Love

1. The Strangeness of Scale at Twitter – Del Harvey – 9 min

“When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.”

http://www.ted.com/talks/del_harvey_the_strangeness_of_scale_at_twitter

2. Are Athletes Really Getting Faster, Better, Stronger? – David Epstein – 15 min

“When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them.”

http://www.ted.com/talks/david_epstein_are_athletes_really_getting_faster_better_stronger

3. Love. You are Doing it Wrong – Yann Dall’Aglio – 11 min

“In this delightful talk, philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age.”

http://www.ted.com/talks/yann_dall_aglio_love_you_re_doing_it_wrong