Tesco ad tech, Twitter feelings and brand iBeacons

1. Tesco buys into Ad Tech with big data, loyalty cards, store and online

http://techcrunch.com/2014/04/03/tesco-buys-into-ad-tech-as-big-data-division-dunnhumby-buys-sociomantic-for-over-100m/?ncid=rss

2. Not ‘We Feel Fine’ but “How we are Feeling” Twitter sentiment

http://jenniferdewalt.com/node/how_were_feeling

3. Its not just the retailers, InMarket let BRANDS target customers using in-store iBeacons

http://9to5mac.com/2014/04/02/inmarket-lets-specific-brands-not-just-retailers-target-shoppers-using-ibeacons-in-store/

…and for those who missed it yesterday

Emoji invades twitter:

http://www.theverge.com/2014/4/2/5576280/twitter-gets-emoji-web-support

Have a lovely Thursday!

Cookie policy: Increase acceptance rate by ‘notification’ method

“Sites which inform users that cookies are running and then offer the option to disable them – implicit consent – are seeing exceptionally high acceptance rates of up to 99.7%, according to customer data platform QuBit’s analysis of 500,000 interactions since the EU Privacy Directive was enforced on 26 May.
By comparison, sites that seek explicit consent from users before receiving cookies are seeing consent rates of just 57.2%.

The report also found that using a notification-only method, which only informs users that cookies are running on the site, results in a 99.9% consent rate.”

http://www.marketingweek.co.uk/news/implicit-consent-best-practice-on-cookies/4002151.article

Disney’s talking objects, Tinder UI for shoes and steamy couples messaging app

1. Talking objects from Disney Research

“New 3-D Printing Technique Makes Any Object Transmit Sound” by turning them into speakers.

http://www.fastcodesign.com/3028044/disney-s-new-3-d-printing-technique-makes-any-object-transmit-sound/

2. Tinder Left-Right swipe language goes Retail

“Stylect, a shoe shopping app for iOS, has a Tinder-esque UI, underpinned by its own recommendation engine, to help women find and purchase the perfect pair of shoes.Swipe right if you like. Swipe left if you don’t.”

http://techcrunch.com/2014/05/01/swiping-is-the-new-liking/

3. HowAboutWe gets steamy with You&Me Messaging App for couples

Love interests can exchange photo, text, and video messages, voice memos and even their favourite songs.

Also includes Photobooth, which offers a four-window boardwalk-esque Photobooth experience, Halfsie that takes a Frontback-style photo of you on top and them on the bottom, as well as Secret, which sends a “steamed up” photo which the recipient must wipe clear to see.

http://techcrunch.com/2014/05/01/howaboutwe-launches-youme-messaging-app-for-couples/

Bonus! Yes, more wearable Tech! Tintell – a wearable phone & GPS, for kids

“I came up with the idea for Tinitell when I was hanging out with a friend who is also a father,” says founder Mats Horn. “His son wanted to go outside and play, but he didn’t have a cell phone. He had lost a cell phone once before, and we didn’t feel like lending out our smartphones. Worst of all, we couldn’t join him outside because we were busy cooking dinner. His son ended up playing in his room with his iPad, and I thought that was sad.”

http://techcrunch.com/2014/04/30/tinitell-kickstarter/?

Whatcha up to Google? Stars, Glass Wallet and Now Retail

1. Google Star-ing

A cloud service for favouriting, saving, organising and sharing web items, not just pages.

http://thenextweb.com/google/2014/04/22/google-is-testing-a-feature-that-lets-chrome-users-save-share-and-organize-their-favorite-web-content/

http://thenextweb.com/google/2014/05/05/leaked-google-stars-video-screenshots-show-built-search-filter-folder-security-sharing-features/

2. Your Glass Wallet

Send money to your mates through Wallet by voice commanding Glass to “Send Money.”

http://techcrunch.com/2014/05/05/google-wallet-is-coming-to-glass/

3. Google Now Retail Alerts

Be an android user and walk past a store and be alerted if a store carries an item that you have previously searched for.

Can’t tell you whether the item is in stock though…yet…

http://www.theverge.com/2014/5/5/5684634/google-now-tracks-if-nearby-store-has-product-you-searched-for

Pros and cons of contact forms vs email addresses

Forms

5 Pros

  1. Better data capture therefore easier processing for organisation – saves time and money
  2. Better data storage therefore better for CRM
  3. Browser autofill makes it easier for the user to complete
  4. Better conversation tracking from website – i.e. can tell which pages are converting/lead generation
  5. Can accommodate multiple contact list – i.e. not just mail out to one address, email routing

A Con

Spam which will require captcha forms/similar* to vet out

Email

A ‘sort of’ Pro

Have a record of comms, however since we are capturing the users email address we can send them a copy when they submit the form so not really a problem.

6  Cons

  1. Can’t ensure we have all the information we need to respond back
  2. Makes the sales cycle even longer due to back and forth due to lack of any data capture form
  3. No database to interrogate to create customer profiles and segments
  4. If Mail To is used then takes user off page to launch email client which additionally may require log in
  5. If only web address provided then user has to copy paste and open their mail client to contact you
  6. Exposed email address i.e. shown onsite are often harvested and sold which leads to spam coming into the organisation
References

http://mrwweb.com/email-address-contact-form-debate/

http://ux.stackexchange.com/questions/6959/contact-form-or-mailto-link

http://www.takeflyte.com/flyte/2011/03/contact-form-vs-email-link-which-is-better.html

http://www.smallbusinessbrief.com/forum/showthread.php?t=10937

Captcha Alternatives

https://econsultancy.com/blog/63144-six-alternatives-to-using-the-dreaded-captcha-images#i.y1yzh7fcydffr5

http://www.usertesting.com/blog/2014/04/09/think-your-site-needs-captcha-try-these-user-friendly-alternatives/

3 Ted vids that rocked my world this weekend

Twitter, Athletes and Love

1. The Strangeness of Scale at Twitter – Del Harvey – 9 min

“When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.”

http://www.ted.com/talks/del_harvey_the_strangeness_of_scale_at_twitter

2. Are Athletes Really Getting Faster, Better, Stronger? – David Epstein – 15 min

“When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them.”

http://www.ted.com/talks/david_epstein_are_athletes_really_getting_faster_better_stronger

3. Love. You are Doing it Wrong – Yann Dall’Aglio – 11 min

“In this delightful talk, philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age.”

http://www.ted.com/talks/yann_dall_aglio_love_you_re_doing_it_wrong

No, you are not the masters of your taste buds

The tastiness of a food is dependent on whether you make it yourself or not, whether you’re up in the air or not, and whether you cook it using heat. Yes it is.

This collection of links was inspired by a fleeting conversation with Andy over a bowl of heart shaped sweets. “They should taste amazing because of their rounded edge form”, he told me.

He’s not wrong. How food tastes is influenced not only but shape, but also by colour and texture.

Finally, something that all good restaurateurs know: how we experience something is based on our beliefs about the history of that something. Why do you think we all care about the origins of our broccoli?

1. How colour, texture and environment influence taste perception

Rounder forms taste sweeter whereas angular forms, more bitter

http://www.foodnavigator.com/Science-Nutrition/Taste-beyond-flavour-How-colour-texture-and-environment-influence-taste-perception

and

http://www.foodnavigator.com/Science-Nutrition/Shape-symbolism-Interactions-between-taste-and-shapes-could-help-marketers

2. Why sandwiches taste better when someone else makes them

Seeing food made over time and also repeated exposure, makes a food less desirable.

http://www.forbes.com/sites/sap/2013/07/03/why-do-sandwiches-taste-better-when-someone-else-makes-them/

3. Why airplane food tastes so bad

Cabin pressure causes cotton mouth to set in. Nothing but ice cream can taste good. Shame:)

http://beta.slashdot.org/story/166571

4. Why cooked food tastes better

The eponymous Maillard Reaction, named after Louis-Camille Maillard, occurs every time you heat a mixture of sugars and amino acids. Before Maillard, people just made educated guesses about how cooking works.

http://www.npr.org/blogs/thesalt/2012/10/10/162636059/100-years-ago-maillard-taught-us-why-our-food-tastes-better-cooked

5. Paul Bloom’s Ted Talk about the Origins of Pleasure

“Why do we like an original painting better than a forgery? Psychologist Paul Bloom argues that human beings are essentialists – that our beliefs about the history of an object changes how we experience it, not simply as an illusion, but as a deep feature of what pleasure (and pain) is.

http://www.ted.com/talks/paul_bloom_the_origins_of_pleasure