Vanita has been transforming businesses and delighting users through multi-channel and award-winning digital strategies for over a decade. She loves her job and takes inspiration from unexpected places to deliver digital experience and service design that works. Vanita has spanned the retail, B2B, Government, gaming, financial and telecomms sectors across mobile, social and screen with clients such as Play Station, Adidas, John Lewis, Barclays, Vodafone, Diageo, Tottenham Hotspurs, and STA Travel.

Focus on: KPIs, Data, Logic, Human, Emotions, Behaviours, Economics, Models, Strategy, Brand, Consumers, Ecosystems, Advertising, Play, Retail, Product, Service, Flow, Optimisation, Planning, Process and Management

Loves to: Inspire, Pitch, Lead, Teach, Lecture, Mentor, Action, Partner and Learn