1] From Techcrunch talking about Moat – heat maps for ads:
“Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. What you end up with is something like the heatmap shown above for HauteLook. An image of a woman in the ad, while more attractive, turned out to be too distracting, whereas an image of a shoe results in 2.6 times more clicks on the join button. Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working. “
2] From ReadWriteWeb, Sarah Perez in her ‘How to create lovable mobile apps’, an extract highlighting the importance of designing mobile apps for contextual and behavioural relevance:
“Forrester recommends designers create mobile personas of the app’s users, then design for the mobile context and design for the emotion “love.” What that means is, first, designers should segment the user population using personas, which are
“vivid, narrative descriptions of a named fictitious person” representing a segment of that population. Identify the relevant characteristics of the population the app should serve. Use demographics, needs and the mobile context to narrow the population down to 3 to 6 target segments. Remember that the app doesn’t have be loved by every person, everywhere.
After the segments have been created, do user research to find out more about the users’ needs. Ask open-ended questions when surveying users, so as not to influence their answers. But don’t just go by what the users say, watch what they do in real-world situations, too. Here, Gualtieri references an appropriate quote from Henry Ford, “If I had asked people what they wanted, they would have said ‘faster horses.'”
3] From FastCompany, Judah Schiller has written a nice article entitled ‘How Can We Use Gaming To Get To The Next Level Of Civilization?’ and re-enforces the notion that as games evolve, “so too should our expectations of how games will positively influence how we work, learn, and live, both online and offline”
US Organisations like Games for Change curates digital and non-digital games that engage contemporary social issues in a meaningful way “…(to increase awareness)and cultural thinking on some of the most important public issues of the day (like poverty, global conflict and human rights)”
This Februarys’ online game Spent from McKinney and Urban Ministries of Durham (UMD) (a non-profit based in North Carolina) is testament to the belief and movement that games. It’s already big in the States, let’s see how long it is before the UK trends.
Its lovely out so maybe ride yer bike in or walk – not only will you get your vitamin D but you can avoid creepy people like this who take creepy pictures of you travelling on the tube (Thanks FranJ)! It is creepy. It doesn’t matter if they think that you’re well fit.. You know some folk believe that taking a picture of someone is akin to taking their soul! Seriously!