Sell sell sell! Amazon’s big data love, product page SEO and Ikea’s banner product catalogue

1. Ziba’s Sean Madden uses his ‘based on real-life events’ Amazon experience

…to illustrate how synchronised data should be humanised and used intelligently to foster human-brand relationships

http://www.fastcodesign.com/1669551/how-companies-like-amazon-use-big-data-to-make-you-love-them

2. 5 tips to improve SEO on e-com retail product pages

http://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/five-seo-tips-for-product-pages-on-ecommerce-websites/

3. “No matter how cramped your space, there is always a solution.” say Ikea

Even if that space is little 10.5 x 8.8 banner. Browse all of Ikea’s 2800 Swedish designed products in that neat little banner.

http://www.springwise.com/retail/ikea-packs-entire-store-10-5cm-8-8cm-web-banner/

It’s true though…a banner in cm?

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AV blogging gets all fashionable on our ass

1. Mummy bloggers you didn’t know what you were on to!

Fashionistas and fashion brands alike have followed you hot on the heels of your blogging influence. Who wouldn’t swap their blogging skills for clothes or to star in brand commercials or even to be hailed as blogger of the month?

Brands such as American Apparel, Levi’s, H&M and Kmart are all tapping into the fashion blogger network influence to get it out there.

http://thenextweb.com/insider/2012/05/06/fashion-blogging-is-creating-a-new-era-of-influencers/

2. Blogging? What blogging?

We should be hanging out on Google+ Air, because live vlogging is where it’s at. Yesterday, Google rolled out Google+ Hangouts globally.

Users can broadcast their live hangout to the whole world, see how many viewers are watching you and re-record and share.

You won’t even need to go to Milan for them there catwalk shows although I always fancied being a real time weather gal myself…

http://googleblog.blogspot.co.uk/2012/05/google-hangouts-on-air-broadcast-your.html

Bit of a review here: 

http://allthingsd.com/20120507/hangouts-on-air-the-google-version-of-public-access-tv/

3. And as if by magic, Amazon…

who are speed rolling into fashion luxe retail, have teed up with Vogue and the Metropolitain Museum of Art to live stream (by Livestream) interviews with Carey Mulligan, Muiccia Prada, Anna Wintour and other glorious fashion, film, sports, arts and business celebs. 

http://www.metmuseum.org/exhibitions/listings/2012/impossible-conversations/audio-and-video

For amazon entry into luxe retail is pure economics writes Stephanie Clifford. Jeff Bezos, Amazon’s Chief Exec explains “gross profit dollars per unit will be much higher on a fashion item.”