Super markets being super: Tesco, Walmart and digital coupons

1. Only 6 more days to enter a video of your product – if you are a company and want to get your product onto the shelves of Walmart.

Walmart will then put the vetted videos to the public vote ala American Idol (X Factor if your’e British) stylee and narrow them down to 10, then 3, then 1. Voting begins 7th March. Clever big Walmart.

2. It’s all about the SoLoMo baby: Social-Local-Mobile

Groupon users feel that they are on top if not before trends, Social Twist’s business model is to reward through referrals, 95% of Smart phone users search for local info and Walgreens are investing in POS intergration.

this tidy little article highlights through some nice social contemporary coupling behaviour.

3. Tesco Homeplus is extending it’s virtual stores to 20 bus stop locations in Seoul

Last year saw Tesco trial its ground breaking virtual grocery shopping store in a Seoul subway. The most popular use is in Korea where it saw 900,000 app downloads last April.

Tesco’s is busy being busy! It’s also extending it’s Florence & Fred clothing line into the Middle East. With a bit of Lo, it hopes to extend the success of its 11 Euro-location extension.


Sound to navigate, Global apps for children, Walmart gets 1984, Shim by BostonGlobe, a whole new level of search ala ipad

1] Navigate whilst you cycle. The sound gets louder in your left ear headphone if you need to go left.

2] Like the HSBC ‘worlds local’ bank ads, we need to consider language, culture, colour and imagery and local conventions when designing global apps for kids:

3] Walmart wants to get sell you what you want – products that you talk about in your tweets, with your facebook mates and even using your smartphone once you’re in store.

4] BostonGlobe have created Shim – a responsive site browser test across multiple devices – from the horses mouth:
“It’s all about: What is the user experience?” he said. “We’re not really talking about technology. A printed newspaper is one user experience. A website is a completely different user experience. Twitter is another user experience. What do people like? What do people want? We just don’t know.”

5] Food for thought and future, searching on an ipad is no longer about a text box – from mashable: “Search on tablets will incorporate how you engage with your tablet’s touchscreen, front and back cameras and microphone. “Where are you looking? What are you seeing? How much time are you spending reading?,” he says as ways to imagine new avenues for search on tablets. The tablet, more so than other devices, can know enough about you to understand the context around your queries and give you better answers, he says. “Search becomes a unified experience on a tablet … a unified experience between our eyes, our ears and our cognitive processes.”

Have a kick ass weekend:) I’ve taken up boxing and spent last weekend watching my hubby go round the garden throwing up in various spots because he went just that little bit too far….Hope it’s all dried up…our trainer gives us no mercy. Clearly.