Tesco ad tech, Twitter feelings and brand iBeacons

1. Tesco buys into Ad Tech with big data, loyalty cards, store and online


2. Not ‘We Feel Fine’ but “How we are Feeling” Twitter sentiment


3. Its not just the retailers, InMarket let BRANDS target customers using in-store iBeacons


…and for those who missed it yesterday

Emoji invades twitter:


Have a lovely Thursday!


3 Ted vids that rocked my world this weekend

Twitter, Athletes and Love

1. The Strangeness of Scale at Twitter – Del Harvey – 9 min

“When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.”


2. Are Athletes Really Getting Faster, Better, Stronger? – David Epstein – 15 min

“When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them.”


3. Love. You are Doing it Wrong – Yann Dall’Aglio – 11 min

“In this delightful talk, philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age.”


A pair of pairs, Twitter feeds & purchasing stuff

1] Game creates a playable virtual world controlled by tweets


2] From Trend Hunter, Twitterific Portraits –
Kunst Buzz Creates Social Media Artwork Using Twitter Feeds

3] From May’s Trend Hunting, THE F-FACTOR, which is all about how friends, fans & followers greatly influence consumers’ purchasing decisions in ever-more sophisticated ways.
4] A pair of apps try to remake the experience of shopping. Are they the game-changers they think they are?

Enjoy the Matrimony and Monarchy that is this long, Royal weekend – whether you like it or notJ

Slow websites, e-com checkout usability & fakeweeting it

1] Why websites are slow and why speed really matters
Of ‘ah ha-ness’ is the over inflation of exactly how slow page load time was, in recounting stories
From Mashable: http://mashable.com/2011/04/06/site-speed/

2] Fundamental Guidelines Of E-Commerce Checkout Design
Of small agreeing, nodding head movements, is the confusion that the button label ‘apply’ causes users. But then again who knows, it may one day becomes as commonplace as the submit button labelJ

From Smashing Magazine: http://www.smashingmagazine.com/2011/04/06/fundamental-guidelines-of-e-commerce-checkout-design/

3] Fake tweets by ‘socialbot’ fool hundreds of followers
To look forward to is:
“We’re going to survey and identify two sites of 5000-person unconnected Twitter communities, and over a six-to-12-month period use waves of bots to thread and rivet those clusters together into a directly connected social bridge between those two formerly independent groups…The bot-driven social ‘scaffolding’ will then be dropped away, completing the bridge, with swarms of bots being launched to maintain the superstructure as needed,”
From New Scientist: http://www.newscientist.com/article/mg20928045.100-fake-tweets-by-socialbot-fool-hundreds-of-followers.html

Better get there early and claim your spot in Battersea park with your sarnies! Its another hot one!
(or you could just stay in and look forward to one day playing with these cute, one-day AR ready, creaturesSuwappu)

Hashtag recruit, fun size furniture designers & streaming music

1] Forget the word doc, a hashtag battle to hire new talent for an ad agency

From fast Company

 2] Kids become industrial furniture designers
“At what age can kids understand and benefit from learning how the design process works?
New York industrial design firm Aruliden and the North Carolina furniture firm Bernhardt Design set up Tools for School.
The idea: teach eighth graders how industrial designers work, and turn them loose to try the process for themselves by designing furniture for the classroom of the future.
The kids astonished the designers, their teachers, and themselves, with their ability to grasp the concepts and the process, and brainstorm some truly innovative improvements on the neglected category of school furniture.

In fact, the ideas were so good that Aruliden synthesized them, and turned them into professional renderings. Bernhardt will take the project one step further by manufacturing prototypes, and showcasing them in its booth at ICFF in May.”

Also from fast Company

 3] Soundtrckroffers listeners unlimited streaming access to 10 million songs on web, mobile and soon TV
“Plus, Soundtrckr has social and local components on lockdown — you can listen to the “stations” of friends or people nearby. And it costs nothing. No subscription fees, no mobile surcharge, no ads, nada. So, where’s the catch?
Soundtrckr takes the similar artist, algorithmic playlist selection model that Pandora uses and has song skip limitations, so it’s not of Spotify’s or Rdio’s on-demand ilk.”
From Mashable

And a handy mobile usage and socialisation by numbers, info graphic from Kelly:

Have a very fulfilling weekend and if you’ve never been to a car wash of the big blue or yellow roller brush variety – then make sure you do. You have no idea what you’re missing out on! J

Less is More: Loopt, Google & Twitter

1] Loopt, fed up with fighting with Foursquare & Gowalla, is releasing Loopt Star, a rewards scheme that basically turns it into a store loyalty card, stored electronically on your iPhone. … more from Fast Company
The main thrust of the new service is this location-based reward scheme, and to demonstrate its power Gap is taking part in the launch with a 25% discount voucher on the second checkin to a store location–redeemable on the spot.

2] Starting today,when you conduct a Google search on your iPhone or Android device, you’ll get apps as results along with regular search results.
These special links will take you directly to the app’s page in the Android Marketor iPhone App Store, where you can buy or download the app immediately. Links will include star rating, number of reviews, price and the name of the app maker.

3] Twitter kinda doesn’t copy facebook’s mutual friends functionality with its new ‘you both follow’ feature. More fun for stalkers (aka those who have an interest)?

Tablet ads, skipping ads, SME ads & killing Twitter users

1] iPad: The Future & Dynamics of Tablet Enabled Advertising
A many chaptered video for your dipping n diving viewing pleasure

2] 2 smaller news worthy items here for your digestion…
One bad? YouTube to enable one to skip ads
One good? Facebook creates advertising guide for SMEs 

3] Interview: Blip Boutique’s Mary Fagot, Creative Force Behind Robyn’s Killing Me Video
Mary speaks of Robyn’s interactive twideo that’s killing Twitter users

Remember your sun protection and see you on the 13th when I return from my fancy orange easy jet, same hotel I caused havoc at 6 years ago holiday.
(Yes Al & Helen, if you both say so, it is a “honeymoon”)