Cookie policy: Increase acceptance rate by ‘notification’ method

“Sites which inform users that cookies are running and then offer the option to disable them – implicit consent – are seeing exceptionally high acceptance rates of up to 99.7%, according to customer data platform QuBit’s analysis of 500,000 interactions since the EU Privacy Directive was enforced on 26 May.
By comparison, sites that seek explicit consent from users before receiving cookies are seeing consent rates of just 57.2%.

The report also found that using a notification-only method, which only informs users that cookies are running on the site, results in a 99.9% consent rate.”

http://www.marketingweek.co.uk/news/implicit-consent-best-practice-on-cookies/4002151.article

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