1] Love it or hate it….
Yup. Marmite. They’ve creatively turned to their Victoriana past and asking their fans to join a Marmarati – the Marmite Society – to get taste previews of a harder hitting flavour due to be launched next year – all the fans have to do is agree to submit content. They’ve also gone cross channel and opened pop ups throughout London in conjunction with the Royal College of Arts students to enforce the FreeMasons-esq Yeast Extract club.
2] Go horizontal….
Moving up and down a page using a mouse has always considered to be easier simply due to the reach of the human hand. But consider lap tops where they may be balanced on your knee or lap (depending on height), scrolling up and down using a built in mouse pad is fine until your arm hits the back of the chair or sofa (depending on what you have put your bottom on). Surely moving left and right would address this restrictive movement?
For your viewing and consideration pleasure, 40 of what WDL considers to be the best horizontal scrolling sites. As the designers know, going landscape instead of portrait also offers different screen and interaction affordances, so maybe we ought to give horizontal a goJ
3] From inner strength comes naked people
Zappos has always been touted as the leaders in company visions and employee relationships have opted for a naked man wearing a fanny pack running around NY as its viral video campaign. Punters cant decide whether it’s a flop or not, so you decide.
Have a blustery yet fairly warm rest of Thursday and see you at Robins Shin Dig tonight:)
The UX Tea Lady 