Tesco ad tech, Twitter feelings and brand iBeacons

1. Tesco buys into Ad Tech with big data, loyalty cards, store and online

http://techcrunch.com/2014/04/03/tesco-buys-into-ad-tech-as-big-data-division-dunnhumby-buys-sociomantic-for-over-100m/?ncid=rss

2. Not ‘We Feel Fine’ but “How we are Feeling” Twitter sentiment

http://jenniferdewalt.com/node/how_were_feeling

3. Its not just the retailers, InMarket let BRANDS target customers using in-store iBeacons

http://9to5mac.com/2014/04/02/inmarket-lets-specific-brands-not-just-retailers-target-shoppers-using-ibeacons-in-store/

…and for those who missed it yesterday

Emoji invades twitter:

http://www.theverge.com/2014/4/2/5576280/twitter-gets-emoji-web-support

Have a lovely Thursday!

Advertisements