Tesco ad tech, Twitter feelings and brand iBeacons

1. Tesco buys into Ad Tech with big data, loyalty cards, store and online

http://techcrunch.com/2014/04/03/tesco-buys-into-ad-tech-as-big-data-division-dunnhumby-buys-sociomantic-for-over-100m/?ncid=rss

2. Not ‘We Feel Fine’ but “How we are Feeling” Twitter sentiment

http://jenniferdewalt.com/node/how_were_feeling

3. Its not just the retailers, InMarket let BRANDS target customers using in-store iBeacons

http://9to5mac.com/2014/04/02/inmarket-lets-specific-brands-not-just-retailers-target-shoppers-using-ibeacons-in-store/

…and for those who missed it yesterday

Emoji invades twitter:

http://www.theverge.com/2014/4/2/5576280/twitter-gets-emoji-web-support

Have a lovely Thursday!

Pros and cons of contact forms vs email addresses

Forms

5 Pros

  1. Better data capture therefore easier processing for organisation – saves time and money
  2. Better data storage therefore better for CRM
  3. Browser autofill makes it easier for the user to complete
  4. Better conversation tracking from website – i.e. can tell which pages are converting/lead generation
  5. Can accommodate multiple contact list – i.e. not just mail out to one address, email routing

A Con

Spam which will require captcha forms/similar* to vet out

Email

A ‘sort of’ Pro

Have a record of comms, however since we are capturing the users email address we can send them a copy when they submit the form so not really a problem.

6  Cons

  1. Can’t ensure we have all the information we need to respond back
  2. Makes the sales cycle even longer due to back and forth due to lack of any data capture form
  3. No database to interrogate to create customer profiles and segments
  4. If Mail To is used then takes user off page to launch email client which additionally may require log in
  5. If only web address provided then user has to copy paste and open their mail client to contact you
  6. Exposed email address i.e. shown onsite are often harvested and sold which leads to spam coming into the organisation
References

http://mrwweb.com/email-address-contact-form-debate/

http://ux.stackexchange.com/questions/6959/contact-form-or-mailto-link

http://www.takeflyte.com/flyte/2011/03/contact-form-vs-email-link-which-is-better.html

http://www.smallbusinessbrief.com/forum/showthread.php?t=10937

Captcha Alternatives

https://econsultancy.com/blog/63144-six-alternatives-to-using-the-dreaded-captcha-images#i.y1yzh7fcydffr5

http://www.usertesting.com/blog/2014/04/09/think-your-site-needs-captcha-try-these-user-friendly-alternatives/

Meet my new love, Data. LinkedIn, ClearStory and Full-box CRM

1. LinkedIn are test driving 2 new data functions with the likes of AT&T, Samsung Mobile, Dell and Microsoft before they roll out to the RoW

a. Targeted Updates allows for follower segmentation and so status update targeting.
b. Follower Statistics is an analytics dashboard showing update efficacy

http://www.businessinsider.com/linkedin-rolls-out-new-targeted-follower-tools-for-marketers-2012-4

2. ClearStory Data launched a couple of weeks ago with their data integration and data visulisation cloud-based service

Their services integrates disparate data sources and APIs, handles mixed data sets and renders data layers graphically using Googles MapReduce technology. Karim Faris from early backer Google Ventures explains,

“Enterprises have already been collecting tons of data. They never thought of getting insight from it because it’s too much of a pain to extract anything from it…I was shocked to find out that the data is not just ignored but often discarded. It hides a treasure trove of insights. The classic example is Starbucks and combining sales data with weather data. Is my latte selling well in warm weather?”

http://www.businessinsider.com/this-woman-has-the-midas-touch-and-now-shes-solving-a-big-problem-with-big-data-2012-3

http://www.theregister.co.uk/2012/03/19/clearstory_big_data_viz_stealth/ 

3. TechCrunch explain how the empty-box CRM – the CRM platform companies buy and that then need to be filled with potential customers – will now come pre-loaded

Thanks to social and social data, Full-Box CRM can help increase productivity and decrease data entry by buying in the leads, prospects and suspects, ready made.
Current tools such as data.com, Klout and Follower Wonk are mimicking full-boxing but TechCrunch point out how the recent aquisition of Connected and Rapportive, position LinkedIn cleverly within this space.

http://techcrunch.com/2012/04/07/the-rise-of-full-box-crm/