“But it’s not above the fold!”

A couple of big reasons why content doesn’t have to be above the fold

Users will scroll:
1. To find what they are looking for
2. If what they have seen so far tickles their fancy

1. AB tests with CTA right at the bottom of the page see an increase in conversion IF the content above it is compelling and relevant.

Compelling & relevant content gives users reason to scroll.

2. Touch screens and hardware relay on scrolling behaviour for their interface. Scrolling is natural. All we need to do is to indicate that there is something there (including where page elements end/begin) and that users should scroll – aka The Scroll Bar.

Further more, so ingrained is the scrolling behaviour that users have been seen to ‘sanity scroll’ – double checking pages to the end to see if there is indeed anything else of interest.

Users will scroll if they see they can.

A nice demo:


More detail here:

A. “Higher conversion rates have nothing to do with whether the button is above the fold and everything to do with whether the button is below the right incentive.”


B. “Although there is no fold we still have to consider the hierarchy of a website, placing any important elements of our site within a region that is more likely to appear for all users no matter what the screen size. Think of it like this; would you place a logo somewhere a user would need to scroll to view it?”


C. “Navigation process has drastically changed due to touchscreen interfaces popularized by Apple and adopted by everyone. And if you think of scrolling in the traditional sense with the scroll bar on the right, well Apple threw that concept out two operating systems ago. In Lion they stopped using the visible scroll bars making users rely more on the trackpad and scroll ball in the mouse. And in its latest OSx, it has integrated its popularized finger control technology such as pinch to zoom to view content on its computers. And Microsoft has introduced Windows 8 which now intertwines touch screen technology right into the PC.
So rather than focus on bringing your content up, focus on user interface and designing around making sure your users get to the content they need. Even if it’s below the fold.”


Pebble hackathon, wrist solar power & the top 5 smart watches

1. Pebble kicks off online hackathon to find a winner


2. Kickstarter project, Carbon wants to use your wrist space to solar charge smartphones


3. Top 5 smart watches, in 2014 so far, in the very aptly named – Smart Watch News


Get your print programming on: Little Printer, Geek Gurl Diaries, Raspberry Pi, Codecademy and MakieLab

1. With a mission to humanise printing in a till receipt kinda way, Little Printer is ready for its next shipment in April. My friend Eduardo would argue that it’s just adding to all the noise and creates a mess, but we’re in the mood for love, so we’ll let it slide.

Over a hearty but healthy luncheon at look mum no hands, Stanley (loves his bike), El (loves running in little shorts) and I (love soup) wondered what would happen if the Little Printer sneezed.

We love the idea of the Little Printer sneezing at random times (without it being triggered by the user) and producing random content – games, twitter post, happy news, images, all interspersed with a random lovely happy sneeze virus.

Happy sneezing? Isn’t sneezing normally associated with catching a cold? True that, but the feeling just before you sneeze – that build up – the way it makes your face screw up – a-m-a-z-i-n-g!

2. Then there’s this lady – secondary school ICT teacher Miss Philbin who writes the Geek Gurl Diaries. Wanting to unite teenagers (girls especially) with technology, she posts amazing how-to videos like this Make your own till receipt stylee thermal printer using RaspberryPi.

Raspberry Pi “want to see cheap, programmable computers everywhere” and “want owning a truly personal computer to be normal for children”.

3. And even more teaching goodies for the world! Codecademy – choose from JS, html, python & ruby and be lovingly hugged by coders who want to reach the world to code!

4. If you don’t want to get your hands dirty, but still want to play, then custom design and print yourself a 3D Makie doll. They’re kinda a cross between anime and screen avatars – kind freaky but also freaky cool brought to you by MakieLab.

5. I’m sure that one day, these 3D dolls will be able to spawn 3D off spring, but whilst that happens, we can continue to watch the self-replicating wars of 3D printers – RepRap vs MakerBot.

Update: 4D printing? From TED: “TED Fellow Skylar Tibbits is shaping the next development, which he calls 4D printing, where the fourth dimension is time. This emerging technology will allow us to print objects that then reshape themselves or self-assemble over time. Think: a printed cube that folds before your eyes, or a printed pipe able to sense the need to expand or contract.”

In a month of fashionable May: Fashion Flipboard apps, Barneys got a makeover and 5 Start-ups making waves

Only 4 months late, I found these bad boys back in May. They’re so bad (in an MJ way not an over ripe pear way) that I wanted to share them with you anyway.

1. Personalised Fashion

Betakit have honed in on Shopmox, Stylmee and Monogram as doing it personally for the ipads.
Shopmox lets you browse all your favourite stores from one place and creates a daily boutique for you.
Stylmee is the FarmVille darling of the fashion world and is also available as an html5 web version. Users can create their own boutiques and earn rewards when others like their real life inventory. Retail Pinterest may have thrown a curve ball but they may have overcome by simply joining in the Pinterest fun.
Monogram is supposed to be truly focussed on the UX and presents users with dashboards curated by algorithms and human beings.

2. Barneys New York

Lady Lux let us know about the make over. It has all the features and functionality that we would expect social shopping sites to have but all wrapped up in soft cashmere labels: ‘Most popular’ becomes ‘Most Loved’, ‘Exclusives’ becomes ‘Exclusively Ours’ and ‘The Window’ is their blog-esq editorial content. The best bit? Lovely big product images. Just feel Barneys’ love!

3. Fashion start-ups

TNW collated these 5 beauties:
a. Osmoda
Allows up and coming luxury boutiques who don’t want to get left out of the search and buy race to have a presence by taking care of the inventory, photography, payment and logistics.
b. Lyst
Kinda like Polyvore minus the moodboard element (soon to come?:)) where the fashion community, users and brands alike come together to create, share, follow and buy from each others Lysts.
c. StylistPick is not so new, so I won’t go into it.
d. Covetique
Facilitates the selling and buying of preloved lux. They make consumers feel safe by helping to authenticate items and ensure that they are of good quality and make sellers feel safe by taking care of the transaction and logistics.
Finally one for the brands, retailers and suppliers! Editd features trend science, runway reports, social monitoring, product, trend and competitor tracking tools, and visual merchandising libraries to help with those merchandising and buying decisions.

Sell sell sell! Amazon’s big data love, product page SEO and Ikea’s banner product catalogue

1. Ziba’s Sean Madden uses his ‘based on real-life events’ Amazon experience

…to illustrate how synchronised data should be humanised and used intelligently to foster human-brand relationships


2. 5 tips to improve SEO on e-com retail product pages


3. “No matter how cramped your space, there is always a solution.” say Ikea

Even if that space is little 10.5 x 8.8 banner. Browse all of Ikea’s 2800 Swedish designed products in that neat little banner.


It’s true though…a banner in cm?

AV blogging gets all fashionable on our ass

1. Mummy bloggers you didn’t know what you were on to!

Fashionistas and fashion brands alike have followed you hot on the heels of your blogging influence. Who wouldn’t swap their blogging skills for clothes or to star in brand commercials or even to be hailed as blogger of the month?

Brands such as American Apparel, Levi’s, H&M and Kmart are all tapping into the fashion blogger network influence to get it out there.


2. Blogging? What blogging?

We should be hanging out on Google+ Air, because live vlogging is where it’s at. Yesterday, Google rolled out Google+ Hangouts globally.

Users can broadcast their live hangout to the whole world, see how many viewers are watching you and re-record and share.

You won’t even need to go to Milan for them there catwalk shows although I always fancied being a real time weather gal myself…


Bit of a review here: 


3. And as if by magic, Amazon…

who are speed rolling into fashion luxe retail, have teed up with Vogue and the Metropolitain Museum of Art to live stream (by Livestream) interviews with Carey Mulligan, Muiccia Prada, Anna Wintour and other glorious fashion, film, sports, arts and business celebs. 


For amazon entry into luxe retail is pure economics writes Stephanie Clifford. Jeff Bezos, Amazon’s Chief Exec explains “gross profit dollars per unit will be much higher on a fashion item.”