GDPR is currently a grey area and until a precedence is set, general consensus is that a pre-selected opt in is no longer permissible.
Not having to double enter email addresses or to valid email addresses has been pivotal for businesses and marketing in bringing down the barrier to CRM sign up.
A key PoD however, between now and May 2018 when the act comes into play, is that the burden of proof will shift from user to business. Thus a data audit trail will be vital and a double opt in – email verification – will be advisable. The plus side is that it will give better data integrity.
Careful how you go though, even the best laid intentions have resulted in means tested fines. Poor Flybe.
“Sites which inform users that cookies are running and then offer the option to disable them – implicit consent – are seeing exceptionally high acceptance rates of up to 99.7%, according to customer data platform QuBit’s analysis of 500,000 interactions since the EU Privacy Directive was enforced on 26 May.
By comparison, sites that seek explicit consent from users before receiving cookies are seeing consent rates of just 57.2%.
The report also found that using a notification-only method, which only informs users that cookies are running on the site, results in a 99.9% consent rate.”
1. Talking objects from Disney Research
“New 3-D Printing Technique Makes Any Object Transmit Sound” by turning them into speakers.
2. Tinder Left-Right swipe language goes Retail
“Stylect, a shoe shopping app for iOS, has a Tinder-esque UI, underpinned by its own recommendation engine, to help women find and purchase the perfect pair of shoes.Swipe right if you like. Swipe left if you don’t.”
3. HowAboutWe gets steamy with You&Me Messaging App for couples
Love interests can exchange photo, text, and video messages, voice memos and even their favourite songs.
Also includes Photobooth, which offers a four-window boardwalk-esque Photobooth experience, Halfsie that takes a Frontback-style photo of you on top and them on the bottom, as well as Secret, which sends a “steamed up” photo which the recipient must wipe clear to see.
Bonus! Yes, more wearable Tech! Tintell – a wearable phone & GPS, for kids
“I came up with the idea for Tinitell when I was hanging out with a friend who is also a father,” says founder Mats Horn. “His son wanted to go outside and play, but he didn’t have a cell phone. He had lost a cell phone once before, and we didn’t feel like lending out our smartphones. Worst of all, we couldn’t join him outside because we were busy cooking dinner. His son ended up playing in his room with his iPad, and I thought that was sad.”
- Better data capture therefore easier processing for organisation – saves time and money
- Better data storage therefore better for CRM
- Browser autofill makes it easier for the user to complete
- Better conversation tracking from website – i.e. can tell which pages are converting/lead generation
- Can accommodate multiple contact list – i.e. not just mail out to one address, email routing
Spam which will require captcha forms/similar* to vet out
A ‘sort of’ Pro
Have a record of comms, however since we are capturing the users email address we can send them a copy when they submit the form so not really a problem.
- Can’t ensure we have all the information we need to respond back
- Makes the sales cycle even longer due to back and forth due to lack of any data capture form
- No database to interrogate to create customer profiles and segments
- If Mail To is used then takes user off page to launch email client which additionally may require log in
- If only web address provided then user has to copy paste and open their mail client to contact you
- Exposed email address i.e. shown onsite are often harvested and sold which leads to spam coming into the organisation
Twitter, Athletes and Love
1. The Strangeness of Scale at Twitter – Del Harvey – 9 min
“When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.”
2. Are Athletes Really Getting Faster, Better, Stronger? – David Epstein – 15 min
“When you look at sporting achievements over the last decades, it seems like humans have gotten faster, better and stronger in nearly every way. Yet as David Epstein points out in this delightfully counter-intuitive talk, we might want to lay off the self-congratulation. Many factors are at play in shattering athletic records, and the development of our natural talents is just one of them.”
3. Love. You are Doing it Wrong – Yann Dall’Aglio – 11 min
“In this delightful talk, philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age.”